SKU: SWEDEN-REGULAR

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Sweden Hippo Mat™ (PRE-ORDER)

£49.99

incl. VAT

In stock

What happens when learning meets fun? Magic!

Introducing the Sweden Hippo Mat™ — a Sweden play mat and road play mat for toy cars, designed to spark imagination, storytelling, and hours of screen-free fun.

With wide, drivable roads made for toy cars and 20+ landmarks, places, and local quirks from across Sweden, every play session becomes a new adventure. Children can invent routes, create missions, and act out real-world scenarios — from island crossings and castle visits to Arctic journeys, harbour adventures, bridge drives, and storybook town explorations.

Designed to celebrate real places across one country through imaginative, screen-free play.

A road play mat for toy cars that celebrates Sweden.

 

What’s on the mat

The Sweden Hippo Mat™ road play mat features a playful, map-style layout inspired by the country, bringing together a carefully chosen mix of city landmarks, coastlines, heritage sites, northern nature, and much-loved Swedish cultural details.

  • Stockholm’s islands and bridges, setting the scene for a Sweden-wide adventure
  • Djurgården, a family-favourite island full of play, culture, and discovery
  • The Vasa Museum, one of Sweden’s best-known attractions and a brilliant story feature
  • Skansen, a playful mix of Swedish heritage, animals, and family fun
  • Gröna Lund, a lively amusement-park landmark full of energy
  • Gothenburg trams, one of Sweden’s most distinctive local transport features
  • Liseberg, a major family attraction and one of the most exciting features on the mat
  • Universeum, adding science, discovery, and hands-on learning
  • Gothenburg’s harbour and archipelago feel, bringing the west coast to life
  • Turning Torso in Malmö, a bold modern landmark that helps define southern Sweden
  • The Öresund Bridge, one of Sweden’s most iconic long-distance road-play features
  • Kalmar Castle, a grand coastal castle with real storybook drama
  • The Öland Bridge, creating a memorable drive-over-the-water route
  • Visby Ring Wall, a medieval hero feature and one of Sweden’s most recognisable silhouettes
  • Visby’s cobbled streets, ruins, and merchant-town atmosphere, full of discovery
  • Astrid Lindgren’s World in Vimmerby, a magical family favourite rooted in beloved stories
  • Falun Mine and the Great Pit, major heritage landmarks at the heart of Sweden’s mining story
  • Falun-red painted houses, a classic Swedish look with deep local roots
  • The Dala horse, one of Sweden’s most loved and recognisable symbols
  • A red cottage with white trim in the countryside, a timeless national image
  • Uppsala Cathedral, a great historic landmark from Sweden’s cathedral city
  • Gammelstad Church Town in Luleå, a UNESCO-listed treasure with a truly distinctive layout
  • ICEHOTEL in Jukkasjärvi, one of Sweden’s most famous and magical attractions
  • Northern lights over Swedish Lapland, a natural wonder that makes the far north feel extraordinary
  • Reindeer and a Sámi culture cue, reflecting an important part of northern Sweden’s identity
  • Laponia’s mountain-and-lake wilderness, broadening the mat with a big-nature northern landscape
  • The High Coast, one of Sweden’s great natural icons
  • The High Coast Bridge, a dramatic engineering landmark with superb play value
  • Swedish fika with cinnamon buns, a warm and welcoming national detail to finish the journey

 

Play that builds skills

As children explore routes and make up stories with their toy cars, they naturally practise:

  • hand-eye coordination and fine motor control through driving, parking, and navigating
  • communication and social skills through role-play with family and friends
  • early geography language through regions, routes, coastlines, landmarks, and cultural differences across the country

 

Soft, grippy, and made for everyday play

This Sweden play mat is made with a soft microfiber velvet surface that feels smooth under hands and knees, making it ideal for floor play. A non-slip latex backing helps keep the road play mat in place when play gets energetic, while also helping to protect floors and reduce noise.

 

What’s included

 

Specifications

  • Size: 100cm × 100cm
  • Weight: 990g
  • Surface: Microfiber velvet
  • Backing: Non-slip latex
  • Care: Hoover regularly, and wipe clean with a damp cloth
  • Packed dimensions: 114cm × 10.2cm (mat is rolled into a cylinder tube)
  • Packed weight: 1.6kg

 

Peace of mind

  • CE and UKCA certified
  • Recommended age: 12 months+

 

Discover more about Sweden

 

Read more

Read our guide to the landmarks included on the Sweden play mat.

 

Designed for everyday play

Designed for imaginative everyday play, and made to feel thoughtful and gift-worthy from the moment it arrives.

£49.99

incl. VAT

In stock

Educational Fun

Turns playtime into learning time. Children can build stories, explore places, practise direction and develop real-world awareness through imaginative, screen-free play.

Premium Quality

Crafted to feel as special as it looks. Each Hippo Mat™ is made with durable backing, a soft microfibre surface, high-quality print and embroidered blue stitched edging for a beautifully finished feel.

Perfect Gift

A thoughtful gift for little explorers. Beautifully designed and full of play value, a Hippo Mat™ is a memorable present for birthdays, Christmas and special occasions.

Pre-Order Perks

The more eligible mats you add, the more your pre-order includes. Only valid until April 30th 2027:

▢ 1 mat

Become eligible for:

▢ ▢ 2 mats

Everything above, plus:

▢ ▢ ▢ 3 mats

Everything above, plus:

Reviews

FAQ

The more eligible mats you add, the more your pre-order includes. Only valid until April 30th 2027:

 

▢ 1 mat

Become eligible for:

 

▢ ▢ 2 mats

Everything above, plus:

  • Free shipping
  • A free limited edition toy car
  • A free sheet of Hippo Mat™ stickers

 

▢ ▢ ▢ 3 mats

Everything above, plus:

  • 50% off your third eligible Hippo Mat™

Hippo Mat™ is designed for children aged 2–6. The roads are wide for toy cars, the landmarks are simple and recognisable for imaginative play and early learning, and the high quality materials are safe for young skin.

Yes. Every Hippo Mat™ is inspired by a real town/city and includes locally recognisable features (roads, parks/water, landmarks and local details) laid out in a top-down map style.

Yes. We design wide, drivable roads first, then build the rest of the map around them so cars can travel smoothly without clutter.

Hippo Mat™ is a premium printed play mat made for everyday play, featuring a microfiber velvet surface with a non-slip latex backing. It’s designed to be giftable, durable, and easy to use on the floor at home.

Hippo Mat™ is made for children’s play and designed with simple, clear artwork. The non-slip latex backing helps to prevent sliding for those intense play sessions. and the microfiber velvet surface won’t leave any nasty friction. Always supervise young children during play, and keep packaging away from children.

This mat is 100cm × 100cm. The embroidered stitching edges are approximately 1cm thick, and the main surface is around 0.6cm thick.

When shipped to you, it is rolled up into 114cm × 10.2cm cylinder tube.

Yes — for everyday mess, you can wipe the surface clean using warm soapy water.

It is not advised to use harsh chemicals or machine wash.

Generic play mats are usually made to be one-size-fits-all. Hippo Mat™ is different. Our mats are inspired by real locations and created to combine premium design, imaginative play, and local meaning in one product. That means clearer layouts for toy cars, more recognisable features, and a play experience that feels richer, more personal, and more memorable.

On most surfaces it stays put during normal play. If you have very smooth floors, a simple non-slip underlay (or rug gripper) helps keep it perfectly stable.

Yes. Hippo Mat™ is designed to feel premium and gift-worthy, and the “local place” theme makes it personal for birthdays, Christmas and new-home gifts.

Yes — Hippo Mat™ is built around real locations. If your area isn’t listed yet, you can request it and we’ll prioritise new designs based on demand.

Click here to see the full list of Hippo Mat™ Locations.

Until November 2027, every Hippo Mat™ order is a pre-order that will arrive anytime between October 1st and December 20th 2027. Once this pre-order period has ended, orders will usually be dispatched within 2 working days.

After dispatch, estimated delivery times are:

  • Austria: 5-8 working days
  • Belgium: 6-9 working days
  • Czech Republic: 7-10 working days
  • Denmark: 7-10 working days
  • France: 6-9 working days
  • Germany: 5-8 working days
  • Greece: 10-13 working days
  • Italy: 4-6 working days
  • Netherlands: 3–6 working days
  • Poland: 8–11 working days
  • Spain: 5-8 working days
  • Sweden: 6-9 working days
  • Switzerland: 7-10 working days
  • United Kingdom: 2–3 working days

Delivery times are estimates and may vary during busy periods or due to customs and local carrier delays.

If it’s not right for you, you can initiate the return of your Hippo Mat™ order within 14 days of delivery.

Contact us and we’ll help you quickly.

Yes — Reg’s Pledge: every mat helps fund play and learning for children.

Click here to learn more about Reg’s Pledge.

Yes — we offer bulk pricing for nurseries, schools, and early learning centres.

Click here to learn more about ordering for Schools.

Discover The Natural World Range

Arctic

Rainforest

Deserts

Oceans

Share Hippo Mat™. Help More Children Play.

Every Hippo Mat™ helps fund play and learning for children through Reg’s Pledge.

Would you share Hippo Mat™ with someone who’d love it too? A friend, family member, school, nursery, or local group is a great place to start.

The more people who discover Hippo Mat™, the more good Reg’s Pledge can do.

No sign-up needed. Just a quick share.