£49.99
incl. VAT
In stock
What happens when learning meets fun? Magic!
Introducing the Luleå Hippo Mat™ — a Luleå play mat and road play mat for toy cars, designed to spark imagination, storytelling, and hours of screen-free fun.
With wide, drivable roads made for toy cars and 15+ landmarks, places, and local quirks from Luleå, every play session becomes a new adventure. Children can invent routes, create missions, and act out real-world scenarios — from harbour journeys and church-town visits to island adventures, frozen-sea crossings, and Arctic discoveries.
Designed to celebrate a real northern place through imaginative, screen-free play.
A road play mat for toy cars that celebrates Luleå.
The Luleå Hippo Mat™ road play mat features a playful, map-style layout inspired by the real place, with landmarks and local details that make Luleå feel distinctive, coastal, and unmistakably northern.
As children explore routes and make up stories with their toy cars, they naturally practise:
This Luleå play mat is made with a soft microfiber velvet surface that feels smooth under hands and knees, making it ideal for floor play. A non-slip latex backing helps keep the road play mat in place when play gets energetic, while also helping to protect floors and reduce noise.
Read our guide to the landmarks included on the Luleå play mat.
Designed for imaginative everyday play, and made to feel thoughtful and gift-worthy from the moment it arrives.
£49.99
incl. VAT
In stock
Turns playtime into learning time. Children can build stories, explore places, practise direction and develop real-world awareness through imaginative, screen-free play.
Crafted to feel as special as it looks. Each Hippo Mat™ is made with durable backing, a soft microfibre surface, high-quality print and embroidered blue stitched edging for a beautifully finished feel.
A thoughtful gift for little explorers. Beautifully designed and full of play value, a Hippo Mat™ is a memorable present for birthdays, Christmas and special occasions.
The more eligible mats you add, the more your pre-order includes. Only valid until April 30th 2027:
Become eligible for:
Everything above, plus:
Everything above, plus:
The more eligible mats you add, the more your pre-order includes. Only valid until April 30th 2027:
Become eligible for:
Everything above, plus:
Everything above, plus:
Hippo Mat™ is designed for children aged 2–6. The roads are wide for toy cars, the landmarks are simple and recognisable for imaginative play and early learning, and the high quality materials are safe for young skin.
Yes. Every Hippo Mat™ is inspired by a real town/city and includes locally recognisable features (roads, parks/water, landmarks and local details) laid out in a top-down map style.
Yes. We design wide, drivable roads first, then build the rest of the map around them so cars can travel smoothly without clutter.
Hippo Mat™ is a premium printed play mat made for everyday play, featuring a microfiber velvet surface with a non-slip latex backing. It’s designed to be giftable, durable, and easy to use on the floor at home.
Hippo Mat™ is made for children’s play and designed with simple, clear artwork. The non-slip latex backing helps to prevent sliding for those intense play sessions. and the microfiber velvet surface won’t leave any nasty friction. Always supervise young children during play, and keep packaging away from children.
This mat is 100cm × 100cm. The embroidered stitching edges are approximately 1cm thick, and the main surface is around 0.6cm thick.
When shipped to you, it is rolled up into 114cm × 10.2cm cylinder tube.
Yes — for everyday mess, you can wipe the surface clean using warm soapy water.
It is not advised to use harsh chemicals or machine wash.
Generic play mats are usually made to be one-size-fits-all. Hippo Mat™ is different. Our mats are inspired by real locations and created to combine premium design, imaginative play, and local meaning in one product. That means clearer layouts for toy cars, more recognisable features, and a play experience that feels richer, more personal, and more memorable.
On most surfaces it stays put during normal play. If you have very smooth floors, a simple non-slip underlay (or rug gripper) helps keep it perfectly stable.
Yes. Hippo Mat™ is designed to feel premium and gift-worthy, and the “local place” theme makes it personal for birthdays, Christmas and new-home gifts.
Yes — Hippo Mat™ is built around real locations. If your area isn’t listed yet, you can request it and we’ll prioritise new designs based on demand.
Until November 2027, every Hippo Mat™ order is a pre-order that will arrive anytime between October 1st and December 20th 2027. Once this pre-order period has ended, orders will usually be dispatched within 2 working days.
After dispatch, estimated delivery times are:
Delivery times are estimates and may vary during busy periods or due to customs and local carrier delays.
If it’s not right for you, you can initiate the return of your Hippo Mat™ order within 14 days of delivery.
Contact us and we’ll help you quickly.
Yes — Reg’s Pledge: every mat helps fund play and learning for children.
Yes — we offer bulk pricing for nurseries, schools, and early learning centres.
We’d love to hear from you! Please contact us on this page.
50% off your third eligible Hippo Mat™
No surprise fees — taxes handled at checkout.
In stock
Every Hippo Mat™ helps fund play and learning for children through Reg’s Pledge.
Would you share Hippo Mat™ with someone who’d love it too? A friend, family member, school, nursery, or local group is a great place to start.
The more people who discover Hippo Mat™, the more good Reg’s Pledge can do.
