SKU: HELSINGER-REGULAR

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Helsinger Hippo Mat™ (PRE-ORDER)

£49.99

incl. VAT

In stock

What happens when learning meets fun? Magic!

Introducing the Helsingør Hippo Mat™ — a Helsingør play mat and road play mat for toy cars, designed to spark imagination, storytelling, and hours of screen-free fun.

With wide, drivable roads made for toy cars and 20 local landmarks, places, and quirks from Helsingør, every play session becomes a new adventure. Children can invent routes, create missions, and act out real-world scenarios — from castle visits and harbour errands to ferry journeys, old-town drives, and Shakespeare-inspired adventures by the sea.

Designed to celebrate a real coastal town through imaginative, screen-free play.

A road play mat for toy cars that celebrates Helsingør.

 

What’s on the mat

The Helsingør Hippo Mat™ road play mat features a playful, map-style layout inspired by the town, including highlights such as:

  • Kronborg Castle — Helsingør’s world-famous castle and the town’s most iconic landmark, creating a brilliant centrepiece for imaginative play
  • Kronborg ramparts and bastions — dramatic fortress edges that add strong shape and adventurous routes to the mat
  • Holger the Dane in the casemates — a legendary local figure sleeping beneath the castle, perfect for story-led play
  • Shakespeare and Hamlet heritage — the town’s famous literary connection, adding theatre-inspired adventure and real-world magic
  • Culture Harbour Kronborg — the waterside cultural zone that ties together castle, harbour, and museums
  • M/S Maritime Museum of Denmark — a major maritime landmark with a striking harbour-side setting
  • The old dry dock at the Maritime Museum — a memorable sunken design that adds distinctive shape to the map
  • Kulturværftet (The Culture Yard) — a creative waterfront landmark that brings modern life into the historic harbour setting
  • Helsingør harbour — the town’s busy historic waterfront, ideal for quayside journeys and boat-based play
  • Ferry terminal and ferries to Helsingborg — one of Helsingør’s defining local features and a fun “cross to Sweden” play moment
  • Øresund — the narrow Sound crossing to Sweden that gives Helsingør its unique border-town identity
  • St. Olai’s Church — a historic church and strong old-town landmark with a recognisable silhouette
  • Axeltorv — a classic town square that helps anchor the centre of the mat
  • The old town streets and lanes — charming historic routes that make the map feel rich, walkable, and full of discovery
  • Historic half-timbered merchant houses — an important part of Helsingør’s visual character and local story
  • Shipyard Museum (Værftsmuseet) — bringing the town’s maritime working past into the map in a child-friendly way
  • Old shipyard and dockside heritage — adding depth and authenticity to the harbour area
  • Street food market at the shipyard — a lively local detail that brings colour and energy to the waterfront
  • Old ships and quayside maritime atmosphere — helping the town feel truly coastal and full of seafaring character
  • Seafront promenade with castle-and-harbour views — a scenic local route that ties together the best of Helsingør

 

Play that builds skills

As children explore routes and make up stories with their toy cars, they naturally practise:

  • hand-eye coordination and fine motor control through driving, parking, and navigating
  • communication and social skills through role-play with family and friends
  • early geography language through places, directions, landmarks, and routes
  • curiosity about real places, helping build a sense of place and local pride

 

Soft, grippy, and made for everyday play

This Helsingør play mat is made with a soft microfiber velvet surface that feels smooth under hands and knees, making it ideal for floor play. A non-slip latex backing helps keep the road play mat in place when play gets energetic, while also helping to protect floors and reduce noise.

 

What’s included

 

Specifications

  • Size: 100cm × 100cm
  • Weight: 990g
  • Surface: Microfiber velvet
  • Backing: Non-slip latex
  • Care: Hoover regularly and wipe clean with a damp cloth
  • Packed dimensions: 114cm × 10.2cm (mat is rolled into a cylinder tube)
  • Packed weight: 1.6kg

 

Peace of mind

  • CE and UKCA certified
  • Recommended age: 12 months+

 

Discover more about Helsingør

 

Read more

Read our guide to the landmarks included on the Helsingør play mat.

 

Designed for everyday play

Made for imaginative everyday play, and designed to feel thoughtful and gift-worthy from the moment it arrives.

£49.99

incl. VAT

In stock

Educational Fun

Turns playtime into learning time. Children can build stories, explore places, practise direction and develop real-world awareness through imaginative, screen-free play.

Premium Quality

Crafted to feel as special as it looks. Each Hippo Mat™ is made with durable backing, a soft microfibre surface, high-quality print and embroidered blue stitched edging for a beautifully finished feel.

Perfect Gift

A thoughtful gift for little explorers. Beautifully designed and full of play value, a Hippo Mat™ is a memorable present for birthdays, Christmas and special occasions.

Pre-Order Perks

The more eligible mats you add, the more your pre-order includes. Only valid until April 30th 2027:

▢ 1 mat

Become eligible for:

▢ ▢ 2 mats

Everything above, plus:

▢ ▢ ▢ 3 mats

Everything above, plus:

Reviews

FAQ

The more eligible mats you add, the more your pre-order includes. Only valid until April 30th 2027:

 

▢ 1 mat

Become eligible for:

 

▢ ▢ 2 mats

Everything above, plus:

  • Free shipping
  • A free limited edition toy car
  • A free sheet of Hippo Mat™ stickers

 

▢ ▢ ▢ 3 mats

Everything above, plus:

  • 50% off your third eligible Hippo Mat™

Hippo Mat™ is designed for children aged 2–6. The roads are wide for toy cars, the landmarks are simple and recognisable for imaginative play and early learning, and the high quality materials are safe for young skin.

Yes. Every Hippo Mat™ is inspired by a real town/city and includes locally recognisable features (roads, parks/water, landmarks and local details) laid out in a top-down map style.

Yes. We design wide, drivable roads first, then build the rest of the map around them so cars can travel smoothly without clutter.

Hippo Mat™ is a premium printed play mat made for everyday play, featuring a microfiber velvet surface with a non-slip latex backing. It’s designed to be giftable, durable, and easy to use on the floor at home.

Hippo Mat™ is made for children’s play and designed with simple, clear artwork. The non-slip latex backing helps to prevent sliding for those intense play sessions. and the microfiber velvet surface won’t leave any nasty friction. Always supervise young children during play, and keep packaging away from children.

This mat is 100cm × 100cm. The embroidered stitching edges are approximately 1cm thick, and the main surface is around 0.6cm thick.

When shipped to you, it is rolled up into 114cm × 10.2cm cylinder tube.

Yes — for everyday mess, you can wipe the surface clean using warm soapy water.

It is not advised to use harsh chemicals or machine wash.

Generic play mats are usually made to be one-size-fits-all. Hippo Mat™ is different. Our mats are inspired by real locations and created to combine premium design, imaginative play, and local meaning in one product. That means clearer layouts for toy cars, more recognisable features, and a play experience that feels richer, more personal, and more memorable.

On most surfaces it stays put during normal play. If you have very smooth floors, a simple non-slip underlay (or rug gripper) helps keep it perfectly stable.

Yes. Hippo Mat™ is designed to feel premium and gift-worthy, and the “local place” theme makes it personal for birthdays, Christmas and new-home gifts.

Yes — Hippo Mat™ is built around real locations. If your area isn’t listed yet, you can request it and we’ll prioritise new designs based on demand.

Click here to see the full list of Hippo Mat™ Locations.

Until November 2027, every Hippo Mat™ order is a pre-order that will arrive anytime between October 1st and December 20th 2027. Once this pre-order period has ended, orders will usually be dispatched within 2 working days.

After dispatch, estimated delivery times are:

  • Austria: 5-8 working days
  • Belgium: 6-9 working days
  • Czech Republic: 7-10 working days
  • Denmark: 7-10 working days
  • France: 6-9 working days
  • Germany: 5-8 working days
  • Greece: 10-13 working days
  • Italy: 4-6 working days
  • Netherlands: 3–6 working days
  • Poland: 8–11 working days
  • Spain: 5-8 working days
  • Sweden: 6-9 working days
  • Switzerland: 7-10 working days
  • United Kingdom: 2–3 working days

Delivery times are estimates and may vary during busy periods or due to customs and local carrier delays.

If it’s not right for you, you can initiate the return of your Hippo Mat™ order within 14 days of delivery.

Contact us and we’ll help you quickly.

Yes — Reg’s Pledge: every mat helps fund play and learning for children.

Click here to learn more about Reg’s Pledge.

Yes — we offer bulk pricing for nurseries, schools, and early learning centres.

Click here to learn more about ordering for Schools.

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Share Hippo Mat™. Help More Children Play.

Every Hippo Mat™ helps fund play and learning for children through Reg’s Pledge.

Would you share Hippo Mat™ with someone who’d love it too? A friend, family member, school, nursery, or local group is a great place to start.

The more people who discover Hippo Mat™, the more good Reg’s Pledge can do.

No sign-up needed. Just a quick share.