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Hippo Mat™
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Founded in 2019, Hippo Mat™ started life as a driving school operating in and around Brighton & Hove as U-DRIVE, and quickly built an amazing reputation for quality service, attention-to-detail, and professionalism.
In 2020, the first U-DRIVE product was developed and released – the Brighton Hippo Mat™ (Brighton Car Play Mat at the time).
Filled with creativity and love every step of the way, the mat imbues a very Brightonian feel which is just as special and unique real city and the people who live there.
"I've always thought it makes sense for a driving school to provide quality driving products just as good as the tuition. If the same attention-to-detail, professionalism, and care which produced such rave reviews for driving lessons could be applied elsewhere, why couldn't U-DRIVE transition from a driving school company, to a company which creates quality driving-related products? Admittedly, this first item is a little different to your typical driving gadget, but that's why it's perfect."
Marcos Millet
U-DRIVE Owner
In 2021, U-DRIVE wondered why only Brighton & Hove gets it’s own unique car play mat?

 

11 new locations in 2021: Bath • Belfast • Birmingham • Brighton • Cornwall • Glasgow • Liverpool • London • Manchester • Newcastle • Norwich

 

Lastly, “U-DRIVE” felt a bit out of place. A cute hippo seemed better.
Hippo Mat™ was born.
The premise of Hippo Mat™ is to provide a local and original twist on an otherwise generic car play mat, therefore making it more educational. As such, it makes sense to work with local talent within the community.

Hippo Mat™ is

Our Values

The Japanese define quality in two ways – atarimae hinshitsu and miryokuteki hinshitsu. The first term atarimae hinshitsu, refers to the expectation that the item works the way it was intended. Miryokuteki hinshitsu means “bewitching” or “enchanting quality” and refers to the desirability or aesthetic appeal of the product. In essence, by focusing on both, you ensure your product works the way a customer wants and is also desirable to have (it has soul). U-DRIVE operates in the UK, and sources materials localy when possible, however this Japanese ideology of quality is interesting, we strive to achieve Miryokuteki hinshitsu levels of quality in all products and services with a U-DRIVE label on them.

The Japanese define quality in two ways – atarimae hinshitsu and miryokuteki hinshitsu. The first term atarimae hinshitsu, refers to the expectation that the item works the way it was intended. Miryokuteki hinshitsu means “bewitching” or “enchanting quality” and refers to the desirability or aesthetic appeal of the product. In essence, by focusing on both, you ensure your product works the way a customer wants and is also desirable to have (it has soul). U-DRIVE operates in the UK, and sources materials localy when possible, however this Japanese ideology of quality is interesting, we strive to achieve Miryokuteki hinshitsu levels of quality in all products and services with a U-DRIVE label on them.

WHy not try...

Checking out the first ever Hippo Mat™

Having a look at who already loves us?

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