Cookie Policy
Last updated: 01-03-2026
This Cookie Policy explains how Hippo Mat™ uses cookies and similar technologies on our website.
We use cookies to help the site work properly, keep it secure, understand how people use it, and improve the shopping experience. Some cookies are essential and do not require consent. Others are optional and will only be used where required after you choose to accept them.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site recognise your device and remember certain information, such as your preferences, what is in your basket, or whether you have already seen a cookie banner. Similar technologies may also be used for comparable purposes.
2. How Hippo Mat™ uses cookies
Hippo Mat™ may use cookies and similar technologies for the following purposes:
Strictly necessary cookies
These cookies are needed for the website to function properly. They may be used to:
- keep the site secure
- remember items in your basket
- allow you to move through checkout
- manage page loading and core website functions
- remember your cookie preferences
These cookies are generally used without consent where they are genuinely necessary for the service you have requested.
Analytics cookies
These cookies help us understand how visitors use the site, such as which pages are viewed most often, how people move around the site, and whether pages are working well.
We use this information to improve performance, make the website easier to use, and help ensure the experience is smooth for parents, gift buyers, and other visitors.
Functional cookies
These cookies help the site remember choices you make, such as language, region, or other settings, so your visit feels more consistent and convenient.
Marketing cookies
These cookies may be used to help show relevant advertising, measure campaign performance, or limit how often you see the same advert.
These cookies are not essential and, where used, should only be placed where the required consent has been given.
3. First-party and third-party cookies
Some cookies are set by Hippo Mat™ directly. These are called first-party cookies.
Some cookies may be set by carefully selected third-party services that support the running of the website. These may include services used for:
- website analytics
- payment processing
- embedded content
- security and fraud prevention
- advertising or remarketing, if used
Where third-party cookies are used, they are subject to the relevant provider’s own privacy and cookie practices as well as ours.
4. Consent and your choices
When you first visit the Hippo Mat™ website, you may see a cookie banner or preference tool that allows you to choose which optional cookies you want to allow.
- You can usually choose to:
- accept all cookies
- reject non-essential cookies
- manage your cookie preferences by category
Where consent is required, optional cookies should not be used until that consent has been given. You can also withdraw or change your cookie choices later through the cookie settings tool on the site, if available.
5. Browser controls
Most web browsers also allow you to manage cookies through your browser settings. You can usually:
- see what cookies are stored
- block some or all cookies
- delete cookies already stored on your device
Please note that blocking strictly necessary cookies may affect how the website works. For example, parts of the basket, checkout, or account area may not function properly.
6. Cookies we may use
The exact cookies used on the Hippo Mat™ website may change from time to time depending on how the site is built and which tools are active.
The categories below show the types of cookies we may use:
Strictly necessary
Used for:
- basket and checkout functionality
- website security
- fraud prevention
- load balancing
- saving cookie preferences
Analytics
Used for:
- understanding page visits
- measuring how visitors use the site
- identifying technical issues
- improving website performance
Functional
Used for:
- remembering preferences
- improving usability
- supporting enhanced website features
Marketing
Used for:
- measuring advertising performance
- remarketing
- limiting repeated adverts
- understanding campaign effectiveness
7. How long cookies stay on your device
Some cookies are session cookies. These expire when you close your browser.
Others are persistent cookies. These remain on your device for a set period or until you delete them manually.
Retention periods vary depending on the purpose of the cookie.
8. International visitors
Hippo Mat™ sells to customers in multiple countries. Where local rules apply to cookies, privacy, and consent, we aim to use our website in a way that respects those requirements as well as our obligations under UK law.
9. Children
10. Changes to this Cookie Policy
11. Contact us
If you have questions about this Cookie Policy or how Hippo Mat™ uses cookies, please contact us using the contact details shown on our website.
You can also read our Privacy Policy for more information about how we handle personal data.
Coming soon: a table that shows actual live cookies from our website, cookie plugin, analytics tools, payment tools, and embedded services including information such as cookie name, provider, category, purpose, duration.
