21st July 2024 12:21 am

Swamp Noticeboard


Happy New Year!

We're working on New

Designs as we speak!

Hi all!

It’s been a while! The Hippo Team have been hard at work, hopefully you’ll be able to tell…

  • Popular designs back in stock
  • Some New Hippo Mat™ Designs Delayed
  • First look at 7 new Hippo Mat™ designs
  • More epic photos of Happy Hippos
  • A Bunch of Hippo-fied Learning Resources
  • We won a competition!
  • 30% off discount from everything in basket (first 5 people only)

You don’t want to miss it!

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...and a new accessory in the store: Galaxy Goo!

35 new locations all released at the same time was always a huge undertaking. Due to multiple reasons, we aren’t on track to get all 35 completed. Any locations which have been moved back, will now arrive in April 2023. Those who placed a pre-order and have been affected have been notified, however if you haven’t been please contact us to ask for a refund or let us know you’re happy to wait 🙂

Part of our ethos is to fill every design, and everything else in this hippo-verse, with creativity, authenticity, and magic. You just can’t rush those things, and we want to get it right. Please accept our sincerest apologies in this matter. It took a long while for us to get over the fact your designs wouldn’t be ready this year 😔

The following locations have had the release date of their Hippo Mat™ to April 2023:

  • Barnsley
  • Bedford
  • Bournemouth
  • Bradford
  • Cambridge
  • Canterbury
  • Derby
  • Hull
  • Leeds
  • Middlesbrough
  • Newport
  • Northampton
  • Peterborough
  • Plymouth
  • Poole
  • Sheffield
  • Southend-on-Sea
  • Stoke-on-Trent
  • Swansea

If you’ve got a pre-order placed which has been affected by these delays, we’ve tried to make it simple by offering you 2 options. All you have to do is pick one, and that’s what’ll happen:

Car play mats themed to where you live are a great idea. To do the idea justice, it only makes sense we all contribute to what the designs actually look like!

Now and always, we strive for every single Hippo Mat™ to be filled with love, creativity, magic, and authenticity. Part of our drive is to be community-driven: your Hippo Mat™ is based on where YOU live, therefore it makes sense YOU have a say in how it looks.

Across the country, hundreds of homes, schools, hospitals, nurseries already have their own Hippo Mat™, and this number is only going to grow! This hippo-verse is not just exclusive to some people behind the logos. We should create it, together. Collaboration, community, and creativity are things which perhaps we need now more than ever. 



THANK YOU to the all of you who made suggestions for what you’d like to see on your design. We hope you like them!

Oh yeah, we’ve recently released 7 new epic designs 😲🎉:

Check out their web pages (but make sure you finish reading this Hippo News afterwards, as there’s a tasty offer you might want to redeem!). It’s important to realise these are going to be at least 100cm² – it’s pretty darn big and the print and build quality of each Hippo Mat™ is truly quality. Pre-order whilst you can, as very limited numbers are going to be made this year.

Milton Keynes
Help Design Your Hippo Mat™

Very limited amounts are being made, and if it’s anything like 2020 or 2021, they’ll sell out quickly…


FREE Toy Bugatti Veyron with every pre-order - just use code "PREBUG" whilst the toy is in your basket

Reg the Wizard casting a spell atop the Radcliffe Camera in Oxford, circa 2022

Did you know The author of the classic ‘Lord of the Rings’ books, JR Tolkien, studied at the University of Oxford? Wanna check out the Oxford Hippo Mat™?

Make sure you share your photos and tag us @hippomatuk. The crazier, the better!

Thinking not much of it, we entered a competition that Starling Bank were running where they were giving away 10 lots of £5000 prizes to businesses just starting out with cool ideas.

The idea of Hippo Mat is great. At the time of writing this, it still gets me excited, and I think it always will just because new ideas rock, especially ones which are original, educational and fun. Car play mat, but themed to where you live? Obviously!

Judged by celebrity entrepreneur Carol Vorderman and three other successful business owners including Dragon’s Den winner

Well, thankfully, the judges in this competition liked what they saw so WE WON!!

The fact they liked the way things are going and the direction WE (yes, YOU are involved too!) are taking this little hippo-fied universe in is very cool. They even compared us to Peppa Pig, when referring to Reg and the rest of our NEW illustrations!

This is super exciting, and goes to show our ambition of not creating creating car play mats themed to where you live, but also creating a rich and fun world, may have a chance of leaving an impact on UK culture.

Thank you Starling, and of course the amazing judges. Love you!

This is just the beginning 😀

“We selected a team of successful entrepreneurs to judge the competition, who each brought unique and expert insight. TV presenter and entrepreneur Carol Vorderman (pictured above, second from left) who runs The Maths Factor was joined by Belinda Kirk, (second from right) founder of Explorers Connect; Claud Williams (above right), founder of Dream Nation; and Chika Russel (pictured left), founder of Chika’s Snacks.

Our judges were impressed by the huge quantity and also quality of the applications submitted by Starling Bank business customers; choosing ten winners was not easy.

Driving instructor turned entrepreneur Marcos Millet creates children’s play mats that are personalised to their hometown. Marcos plans to expand his business across the UK – could it be the next Peppa Pig?”

Meet the winners of our Take Flight competition – Starling Bank

coupons redeemed (sorry - make sure you're signed up to Hippo News to receive early access so you can be the first to redeem the next offer!)
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30% off a full basket 30% off a full basket
Use code Use code


  1. Fill your basket with whatever Hippo Mat™ goodness you’d like to order/pre-order
  2. You will now be able to use the code ‘HIPPONEWS07’ which will remove 30% of your whole order
  3. Don’t forget to also use code ‘FREESHIP’ to give you free shipping!
  4. Don’t forget to ALSO add a toy Bugatti to your basket and then use code ‘PREBUG’ (if you’re placing a pre-order)

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